The Evolution of Tenant Mix: What Retailers Are Winning in 2025

At Victory Real Estate Group, our mission is simple: build withpurpose. In 2025, that means designing and leasing spaces that are asdynamic and diverse as the communities we serve—especially acrossfast-growing markets like Dallas-Fort Worth (DFW).

The commercial retail landscape has evolved dramatically in recent years.Leasing decisions are no longer just about square footage or visibility—they'reabout curating the right mix of brands that add value, create connection,and reflect lifestyle trends. Here's a look at the categories that areleading the way—and how Victory Group is integrating them into our propertieswith intention and strategy.

Experience-Driven Retail: More ThanJust Shopping

Today’s consumers aren’t just seeking products—they’re seeking moments,stories, and reasons to return. From pop-up experiences to hybrid spacesthat combine retail and entertainment, experiential tenants are breathingnew life into shopping centers.

At properties like Victory Shops at Lakeview or Victory Shopsat Forney, we’ve prioritized space for brands that deliver interactive,memorable customer moments. Whether it’s a boutique with curated workshops or aconcept store with digital integrations, these tenants are turning visits intoexperiences—and driving repeat foot traffic in the process.

Health & Wellness Brands: The New Anchors

Health is no longer a trend—it's a foundational part of modern life.That’s why we’re seeing consistent demand for medical, wellness, andself-care tenants across our Texas properties.

Take Medical City Healthcare, a new addition to Victory Shopsat Forney Retail 3. Their presence enhances the center’s value to thecommunity, offering trusted services and drawing consistent, purposefultraffic. Wellness-focused brands like clinics, therapy centers, recoverylounges, and holistic wellness providers are now central to leasingstrategies, not just niche add-ons.

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Fast-Casual Dining: Fueling LifestyleCenters

The rise of fast-casual dining continues to shape how we designand activate space. Tenants that offer quick, quality meals are in high demand across Victory Group developments. Brands in thiscategory act as powerful anchors, creating synergy with fitness studios, retailshops, and service providers—fueling full-day traffic across the property.

Boutique Fitness: Small Studios, BigCommunity Impact

At Victory Real Estate Group, we see boutique fitness as a magnet for daily,high-frequency visits. That’s why many of our developments integratewellness zones with cafés, retail, and health services—creating lifestyleclusters that support full, connected experiences.

Texas Demographics Are Shaping the Mix

The evolution of tenant mix doesn’t happen in a vacuum—it’s a directresponse to who lives in, moves to, and engages with a space. In DFW andsurrounding markets, rapid population growth is driven by:

• Young families seeking     convenience and quality
• Health-conscious consumers     prioritizing local and organic
• Professionals drawn to suburban     communities with walkability and design

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Victory Group’s leasing strategy reflects this. Our focus is on buildingproperties that feel local and lived-in, while welcoming regional andnational tenants that elevate the community.

Building with Purpose, Leasing withVision

At Victory Real Estate Group, our goal is not just to fillspaces—it’s to create places that serve people, support businesses, andstrengthen neighborhoods.

In 2025 and beyond, the winning tenant mix will be one that reflects whowe are, how we live, and where we’re going. And we’re proud to be leadingthat transformation, one property at a time.

Want to learn more about our active developments or available spaces?
Visit victoryrealestategroup.com to explore ourprojects or contact our leasing team.

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